Retail has been hit hard by the pandemic. Traditional retail shoppers have disappeared, and restrictions have been placed on travelling. The impact extends to international retailers and multi-chain stores. Retailers need to rethink the 4Cs strategy with a new perspective. Under the new normal, shoppers' behaviour is leaner on eCommerce platforms, so the service offerings will be different. Keeping track of shoppers' needs requires a sustainable data analytics platform to beat the competition.
Using data analytics to uncover new opportunities during the pandemic can drive your business to new heights. Whether you want to optimise your pricing, promotion or assortment or be more productive, Explora helps you analyse and determine the best path. We transform data into knowledge to enable retailers to bridge the gap between merely accessing it and generating meaningful, actionable insights at scale.